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By Yan Kulakov, October 9th, 2015 in News and announcements
By Yan Kulakov, October 6th, 2015 in News and announcements
By Yan Kulakov, October 1st, 2015 in Guest posts
You’ve decided to build an eCommerce store. You have an idea that you feel is profitable, and you want to give it a try. First steps are always the hardest, learning the ins and outs of selling online and how it all comes together. Building an eCommerce store is a stepping stone, most lessons start to appear once you’re concluding business.
As a beginner, you may get ahead of yourself and invest time in business areas that don’t need your attention until later on, and by doing that you risk of forgetting the truly important parts of an eCommerce store. I am talking about design, social, and content.
The most important feature of an online store is to make it easy and accessible for customers to buy products. This means investing in good navigation options, optimizing each sales page with great descriptions and visual content, as well as optimizing the site for optimal speed performance.
CS-Cart offers more than 200 unique themes that are optimized for all of the above mentioned points. Why spend thousands of dollars hiring a developer and a designer, when you can invest in a spectacular pre-built theme for just a fraction of that sum.
Social media is a powerful tool for driving new customers to your site through special offers, promotions, and involvement in the business field you are working in. Facebook, LinkedIn, and Twitter are the traditional social media sites you want to be a part of. Also, don’t forget to invest in Pinterest and Instagram—visually appealing social platforms that can be used to advertise products directly.
Remember to be a part of a community, and besides sharing your own products, promote other businesses and their ideas as well—it helps you gain trust, and nobody likes to look at a social media account that only does self-promotion.
Sales will not drive to you themselves, especially if you’re working without a marketing budget. Content marketing is a viable option for building a following that’s based on your knowledge and experience in the field.
Several of the leading brands understand the importance of content, and invest in a properly developed content strategy to drive sales, build brand awareness, help others, and contend for organic search traffic.
Without implementing these three important features in your eCommerce store, you risk of being seen as inexperienced and lose potential opportunities, but most importantly—customers.
About the Author:
Alex Ivanovs is an online entrepreneur, and a writer who is passionate about self-improvement. You can find his works on SkillCode, and his Twitter handle @skillcode.
We are happy to present to you another minor release of CS-Cart and Multi-Vendor.
Version 4.3.4 lets you assign payment methods to shipping methods, adds birthday promotions, and improves the Upgrade Center.
Other honorable mentions in the new version:
For example, when you showcase camping gear on your home page, reorder camping products to show tents at the top, sleeping bags in the middle, and backpacks at the bottom of the list:
See all the improvements and fixes in the changelog.
In earlier versions, the checkout page showed even those payment methods that a customer couldn’t use with the chosen shipping method.
For example, your customers could pay only with a credit card when they chose shipping via FedEx, but they still saw other payment methods, such as check or cash on delivery, at checkout. These dummy payment methods confused customers.
In CS-Cart 4.3.4, use the Payment dependencies add-on to show only those payment methods that actually work for the chosen shipping method:
With the improved Age verification add-on, you can congratulate your customers on their birthdays with a newsletter and a personal discount:
In 4.3.4, the Upgrade Center is safer and more informative:
In 4.3.4 and higher, the admin has to confirm the restore. This improvement protects the upgraded store from an accidental reversion.
License owners with active upgrade subscriptions will see a notification about the upgrade in their admin panels within a week.
Click the notification or visit the Upgrade Center to upgrade your store.
Tell us how we can improve CS-Cart on our UserVoice. We greatly appreciate your ideas!
Report any issues to our bug tracker.
If you have any questions concerning the upgrade, feel free to ask them in the CS-Cart forum.
Often, people may only have a vague idea of what they’re looking for in the Internet. That’s why many people search by a broad keyword.
Broad keywords such as shoes, books, and sports are short and not specific. These keywords are difficult to rank #1, because so many other websites might have articles that mention shoes, sports, or any other broad keyword. However, if you rank well for a broad keyword, you will be receiving a great deal of traffic.
To rank your store for a broad keyword with a high level competition, include the keyword into your header navigation. The trick works because the header navigation has the benefit of being the same on every store page.
For example, CS-Cart uses a Product Mega Navigation concept to include links to main categories and subcategories. The Mega Menu links are visible only when the customer hovers a mouse cursor over the header. When the search engine crawlers visit the site, they crawl and index all of the pages in the Mega Menu.
Because CS-Cart Mega Menu links to many categories, all of those categories receive a share of link juice. And because that header with the Mega Menu is the same across every page of the site—every page shares a small amount of link juice it has with these category pages as well. That’s amazingly powerful for SEO.
By contrast, you can use the left navigation that will contain links specific only to the category, or filtered product set that the customer has navigated to. The links in the left navigation have local link juice power. The links in the left hand category navigation share link juice that those less juicy pages have with each other. But they do not get a share of link juice from other departments or from the homepage of your store.
Only links in the site-wide navigation elements, such as the header, benefit from whole-site link juice infusions.
Other site-wide navigation elements, such as the footer or your right or left navigation, will also work fine, if they are the same and present on every store page.
About the Author:
Thank you guys for the great opportunity to guest blog at CS-Cart Blog. If any readers have questions or comments, I will gladly answer them. Just contact me at email@example.com or just post the question below the article.