Archive for September, 2009

Video: a client is always right

By Michael Gunin, Friday, September 11th, 2009 in Tips and tricks

We would like to share a funny video we’ve found to entertain you a bit this Friday.

Indeed, the cases then clients try to save as much as possible are quite often. In fact, everyone has such clients, while the approach can be very different.

And what do you do in case you are asked for unreasonable discounts or even free services? Can you share any stories with us?

CS-Cart as a tool for selling digital goods

By Michael Gunin, Wednesday, September 9th, 2009 in Inside CS-Cart

Ecommerce is not just a projection of a brick-and-mortar market into the World Wide Web. It provides sellers with the ability to offer new types of products not usually sold in “physical” world. Digital goods are usually sold as files, and their categories vary from ebooks and software distributives to audio and video.

CS-Cart is completely ready for selling such kind of goods and has all the necessary tools to automate the process. Any product can be market as downloadable and associated with the corresponding files stored in a secure area. As soon as the order is placed and the payment is completed, a customer receives a special download link which can be followed to get the resource he ordered. It’s also possible to define a period during which a download link will be active.

File addition for a downloadable product

File addition for a downloadable product

By they way, we are sometimes asked if it’s possible to generate license keys for egoods automatically. CS-Cart does not provide such functionality out of the box, and the reason is that these generators are very different for each product. However, if you have such an algorithm, it can be easily integrated as an extra functionality.

Forecast: advertisement budgets will fall, but not for online sphere!

By Michael Gunin, Friday, September 4th, 2009 in Articles

E-marketer has published a summary of PriceWaterhouseCooper report called Global Entertainment and Media Outlook: 2009-2013.

According to it, the advertisement market recovery is not expected till 2011, and the return to the previous budget level is expected only in 2013.

The table below represents advertisement spendings worldwide (in millions):

2009 2013
TV $149,076 $168,414
Newspapers $92,671 $91,820
Internet (wired and mobile) $58,717 $86,728
Consumer magazines $29,818 $33,279
Directories $29,191 $28,611
Radio $28,661 $28,070
Out-of-home $26,871 $30,484
Trade magazines $16,252 $17,430
Video games $1,588 $2,622
Total: $421,087 $467,321

Just for comparison, spendings in 2008 were around $470 million, so a decrease expected is around -12,1%. Not too optimistic.

Only in 2013 it is expected to return to the level 2008. But not for the Internet, where the growth is expected around 50 percent! Only video games can compete with the online sector, so online advertisement does seem a reasonable investment.

A client’s look at CS-Cart

By Michael Gunin, Wednesday, September 2nd, 2009 in In the press

Chris Burbridge, a client of ours whose business at present is built around web design, development and SEO consulting, has published an in-depth review of CS-Cart in his blog called Real Simple Success.

In this article, Chris shares his opinions on various aspects of the software: from interface and feature set to program code, design and technical support. We encourage you to familiarize with it and leave your thoughts in comments.