Archive for November, 2016

Facebook and eBay Synchronization Now Free with CS-Cart 4.4.1

By Yan Kulakov, Monday, November 14th, 2016 in News and announcements

Facebook and eBay for free in CS-Cart 4.4.1

Hello!

CS-Cart 4.4.1 is here! One of the highlights is the now free eBay Synchronization and Facebook add-ons—a saving of $215.

What Does the eBay Synchronization Add-on Do?

When you open an online store, you need to attract an audience to begin to generate sales. Attracting customers can cost you lot: you have to develop a marketing strategy, generate email campaigns, and devise other advertising methods. However, a great way to get an audience without much effort is to list your products on eBay. In 2016, eBay has 162 million users and registers 11 million searches per hour. Now that’s an audience of potential customers!

With the eBay Synchronization add-on, you export the products presented in your store to eBay. It means that 162 million customers can reach your products. Awesome, huh?

Before CS-Cart 4.4.1, we distributed the eBay Synchronization add-on separately from CS-Cart, charging for it a one-time fee of $125. Now, we’ve included this add-on into CS-Cart with no extra fee.

Learn how to operate eBay Synchronization in our documentation.

eBay for free in CS-Cart 4.4.1

What is This Facebook Add-on?

One of the ways to draw more customers and boost sales is multi-channel retailing. That’s when you’re not only selling in your online store, but also in the brick-and-mortar store and on social media.

The Facebook add-on allows you to embed your store to a Facebook page. Having a store on Facebook is a great way to get closer to your customers and attract more of them.

Before CS-Cart 4.4.1, we distributed the Facebook add-on separately from CS-Cart and charged $90 per year for it. Now this add-on comes with CS-Cart for free. No annual payments!

Learn how to embed your store to Facebook in our documentation.

Facebook for free in CS-Cart 4.4.1


We hope you see a boost in sales using these simple but effective add-ons!

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Vendor Subscription Plans in Multi-Vendor 4.4.1

By Yan Kulakov, Tuesday, November 8th, 2016 in Articles, News and announcements, Tips and tricks

Vendor subscription plans

Hello!

Vendor subscription plans is another feature in version 4.4.1 worthy of mention. Did you know it got 325 votes on our UserVoice?

Previously, we were offering this feature as an early access add-on that you could download from your Help Desk. Now the Vendor Plans add-on is built into Multi-Vendor 4.4.1.

Why You Need a Subscription Model for Your Vendors

Owning a multi-vendor-based marketplace, you’re allowing other entrepreneurs to sell their products on your territory. You offer them your service. So you have two options when it comes to bringing in revenue: to charge by service or to apply a subscription model.

Here are 5 reasons why you should move from the old billing model to the new subscription model:

  • Predictability. Your vendors pay a flat fee for the subscription: they always know how much they will pay you next month and thus can budget more accurately. You, as a marketplace owner, benefit from subscriptions in the same way—you have an accurate picture of incoming revenue.
  • Simplified pricing. With subscription plans, your vendors always know how much they pay and what they get. Subscriptions organize pricing and make it more transparent.
  • Customer retention. With the subscription model, your clients (vendors) are more likely to stay with you and increase their lifetime value.
  • Marketing base. Email marketing is known as the most effective advertising method. With the subscription model, you can easily collect the email addresses of your target audience. Having a base of subscribers, you can market to them and to their friends through them to attract more vendors to your marketplace.
  • Flexibility. You can configure subscription plans to find the best combinations of the price a vendor pays and the features he gets. A vendor can easily move to another plan with no investment loss.

We’ve prepared a video guide on how to manage vendor subscription plans, where you can learn about all the setting and the workflow:


Do you find vendor subscription plans useful? Let us know in the comments!

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