Archive for June, 2018

Meet Multi-Vendor 4.8.1 with New Tools for Marketplaces

By Yan Kulakov, Tuesday, June 19th, 2018 in CS-Cart releases, News and announcements

Multi-Vendor 4.8.1 introduces several features designed with marketplaces in mind:

1. The ability and motivation for vendors to pay their debts and fees for using vendor plans.

2. The ability for vendors to specify their locations on Google Maps, so that customers could search for vendors and their products by distance.

3. The ability to distribute money from orders among vendors via PayPal for Marketplaces, a new solution from PayPal that has replaced PayPal Adaptive Payments.

There’s more: Multi-Vendor 4.8.1 includes all the new features of CS-Cart 4.8.1 as well, such as responsive admin panel being the new default, improvements to the Advanced Products Import and GDPR Compliance add-ons, and more. However, below we’ll focus on the features specific to Multi-Vendor.
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Meet CS-Cart 4.8.1 with Improvements for Admins

By Yan Kulakov, Tuesday, June 19th, 2018 in CS-Cart releases, News and announcements

Most of the improvements in CS-Cart 4.8.1 will remain unseen by customers, but will make an admin’s life easier.
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How to Boost Conversions in a Few Simple Steps

By Yan Kulakov, Monday, June 18th, 2018 in Guest posts

Josh

Josh Wardini, Community Manager at Webmastersjury

The online retail market is a crowded place, and it is getting harder and harder for businesses to stand out and get people to come to their website, let alone turn those visitors into conversions. Conversions are essentially the ultimate goal of online businesses, therefore brands need to seriously consider the best practices when it comes to conversion rate optimisation.
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The Shopping Psychology Of Offline and Online Customers

By Yan Kulakov, Friday, June 15th, 2018 in Guest posts

Josh

Josh Wardini, Community Manager at Webmastersjury

When you are out and about looking for that perfect jacket or a pair of shoes, you probably won’t even notice the effort retailers go into to try and convince you to buy a product. Every window display and every music choice in a physical store has been carefully considered. Even signs and colors used on online stores are likely to have been discussed in depth. Whether it’s red and yellow to entice hunger at McDonald’s, or the green used on discount websites like Groupon to make shoppers feel relaxed and at ease, these tactics are used more and more often to affect shoppers’ decisions.
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Opportunities from Customer Data

By Yan Kulakov, Thursday, June 14th, 2018 in Guest posts

Anna Kayfitz

Anna Kayfitz, CEO at the StrategicDB Corp, an analytics and data cleansing company. Anna has over 10 years of marketing and analytics experience with companies such as Oracle Marketing Cloud (Previously known as Eloqua), Harlequin Enterprises, Sunwing Travel Group and a few start-ups. She also holds an MBA from a top business school in Canada.

StrategicDB Corp helps businesses get more from their data. By analyzing sales and marketing data, you can derive tremendous value for your business. StrategicDB offers data cleansing services because no analysis is possible if you cannot trust your data. Some of their services include: segmentation modelling, dashboard building, market basket analysis, lifetime value analysis and much more.

In your eCommerce you collect data but do you actually analyze the data? There are three types of customer data that can be very meaningful to your business.
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