Archive for October, 2018

Reducing E-Commerce Returns: 4 Ways to Keep Shipped Merchandise From Coming Back

By Yan Kulakov, Wednesday, October 31st, 2018 in Guest posts, Tips and tricks


Laura Gayle is a full-time blogger who has ghostwritten more than 350 articles for major software companies, tech startups, and online retailers. Founder of, she created her site to be a trusted resource for women trying to start or grow businesses on their own terms. She has written about everything from crowdfunding and inventory management to product launches, cybersecurity trends, web analytics, and innovations in digital marketing.

E-commerce opens up exciting profit opportunities for most retail businesses. Your customer base can multiply exponentially, there is unlimited space on your virtual shelves to display merchandise, and you can have 24/7 store hours. But as with most things, there are some drawbacks to tackle as well.

One of the biggest headaches for e-commerce businesses is product returns. The wrong size, color, model, damage in transit, or any combination of the above could be potential culprits. The return rate for online purchases is more than double that of brick-and-mortar stores with upwards of 30 percent of items being sent back. Returns can cut into retailers’ profits substantially, with added shipping costs, labor, and lost sales. Fortunately, there are some effective ways to limit the boomerang effect and decrease the amount of shipped merchandise that comes back.

7 Ways Facebook Live Can Help Businesses Increase Engagement and Brand Awareness

By Yan Kulakov, Tuesday, October 30th, 2018 in Guest posts, Tips and tricks


Kevin Urrutia is the founder of Voy Media, a Facebook Advertising Agency based in New York. He aids businesses in effectively improving sales and conversion through the effective utilization of Facebook advertising. Voy Media is an expert in determining the best approach, coming up with a unique solution for each client.

There are numerous ways on how you can use Facebook for marketing purposes. One of the newer ways to do so is through Facebook Live, a feature of the social media network where a user can share videos in real time.

Facebook Live has the potential to be an effective way to do advertising on Facebook, especially in increasing engagement and brand awareness. Here are seven ways on how to achieve just that.

Making Facebook Content Part of Your eCommerce and Retail Business Marketing Strategy

By Yan Kulakov, Thursday, October 25th, 2018 in Guest posts

Grace Carter

Grace Carter is a content manager at Academic Writing Service and Paper Fellows, educational websites. She manages online submissions, reviews content and curates remote team of editors. Also, Grace teaches SMM at

Not all social media channels are created equal and Facebook is one of those platforms that you just want to get right first time, particularly if you’re the owner of an e-business and thinking of advertising your goods online.

Getting the right content for a Facebook marketing strategy is not an impossible task, though plenty of hard work needs to go into it. With the right research and the right style in place, your eCommerce marketing campaign should start seeing some impressive results.


Keep Losing Customers During Checkout? Here are 7 Simple Tactics to Stop It

By Yan Kulakov, Friday, October 19th, 2018 in Guest posts

Adelina Benson

Adelina Benson is an email marketer and writer at AcademicBrits. She develops marketing strategies, edits and proofreads company emails.

Online shopping can be incredibly convenient, but it can also be a frustrating task. Research has shown that online retailers suffer around a 70% rate of cart abandonment at the checkout from potential customers; our society has become accustomed to life’s interactions being seamless and easy, and so if online transactions become frustrating for any reason, people will simply abandon them. Here are some ways you can reduce the number of customers abandoning transactions at the last hurdle.


Killer Tactics to Retain Existing Customers for Your Business

By Yan Kulakov, Thursday, October 18th, 2018 in Guest posts

Peter Davidson

Being a senior business associate, Peter Davidson strives to help different brands and startups to make effective business decisions and plan effective business strategies. With years of rich domain expertise, he loves to share his views on the latest technologies and applications through his well-researched content pieces. Follow him on Google+ and Twitter.

The fundamental element associated with any startup would be to gain clients and expand the customer base. However, in addition to acquiring clients, there is one more real challenge—ensuring customer retention.

What drives a business forward in the modern age is its ability to hold on to its customers for an extended period. A consolidated client base is referred to that number of clients that keep coming back to you for the services provided by your company. Having a consolidated client base can make a significant difference in the long run. Even business leaders agree that retaining customers cost cheaper than acquiring a new one. Studies show that it costs 5 times to acquire a new customer than to retain an existing one.

Here are the best strategies, under which you will be able to keep a hold of the customer base that you have curated over a period.