Archive for February, 2019

Online Merchandising: How to Increase Sales in an Online Store

By Yan Kulakov, Thursday, February 21st, 2019 in Guest posts

Max

Maksim Komonov is an e-commerce geek who loves experimenting with different platforms, technologies, services, and solutions. At the moment he is heads up digital marketing for Simtech Development, an e-commerce development firm. He has also been a contributor for Practical Ecommerce.

Offline sales can be increased by placing the goods properly. For the Internet, this is also true. Let’s sort out what techniques of merchandising work for e-commerce.

Why Online Stores and Marketplaces Resort to Merchandising

Classic merchandising can be successfully used to solve the following problems of the online stores and marketplaces:

  • Stimulate sales of certain categories and products.
  • Promote more expensive products.
  • Sell out stale goods.
  • Attract attention to new products.
  • Stimulate the purchase of more goods.
  • Increase the average order value.
  • Create a community of loyal buyers.
  • Maintain the competitiveness of the store.
  • Manage customer behavior.

Now let’s see what and how can be placed on the shelves of an online store to solve these problems through merchandising.
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5 Things to Consider When Choosing an eCommerce Platform

By Yan Kulakov, Wednesday, February 20th, 2019 in Guest posts

Jason

Jason Chow is an Outreach Manager and marketer for Webrevenue.io, where we provide content and marketing for startups and online businesses.

For the last decade or so, eCommerce has been soaring in popularity, with sales increasing by 18% last year alone. Future sales are predicted to increase at a similar rate, so if you’re thinking of starting a business to sell products, you should definitely consider creating an eCommerce store. With a little luck and the right choice of platforms, you could be part of the big boom in eCommerce, and you could have a very successful business.

Capitalizing on this explosive growth in business commerce could be one of the best decisions you ever make. You can start by either hiring a web developer to create your Commerce site, or you can make use of a site which has already been developed, to save yourself some time and money. In order to be sure you’re choosing the right eCommerce platform for your business, some of the following considerations are presented for you to review.
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Seasons of the Consumer

By Yan Kulakov, Tuesday, February 19th, 2019 in Guest posts

Lilian Chifley

Lilian Chifley finished her master degree in Information technologies in 2014 and has been working as an IT teacher in Sydney, Australia for 4 years. She is an expert writer in such topics, as modern education, marketing, self-development, and blogging. Feel free to message her on Facebook.

Introduction

As the year passes, every business owner notices a fluctuation of profit, new consumers, and production flow. The reason why your business rarely ever moves in a straight or ascending trajectory is that each season of the year carries different consumer needs and habits. Furthermore, with each coming season, your marketing and production activities should also come through a certain change. All of this depends heavily on the industry you are invested in, if you’re selling bottled water, per example, you might experience a spike of sales during the summer, but it’s not as if people will stop drinking water at any particular time of the year.

All things considered, different seasons bring different consumer habits, and this article is here to bring us all a bit closer to understanding how and why individual seasons affect consumer habits.
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Infographic: How Speed Affects Your Website

By Yan Kulakov, Thursday, February 14th, 2019 in Guest posts

Josh

Josh Wardini, Community Manager at Webmastersjury

Creating an e-commerce website has become increasingly easy over the last few decades. Nowadays, all you need is a good platform, and you can create a first-rate store in a matter of hours. You don’t even need to be a web developer—everything happens at a click of a button.

Still, you can’t go into it without knowing what makes a good store. There are a lot of factors that determine a store’s success. A lot of shopping platforms focus on these. A good shopping platform should create stores that are SEO-friendly, user-friendly, and visually appealing.

However, even with all of that, your e-store will probably need some extra optimization. It’s easy for owners of online stores to overlook an important thing or two simply because there are so many things to take care of.

Speed is one important factor that few people address. Even if everything looks fine with your store, things like unoptimized images or too many page elements can hurt page load times.
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8 Powerful Multichannel Marketing Tips for E-Commerce Brands

By Yan Kulakov, Wednesday, February 13th, 2019 in Guest posts

Becky

Becky Holton is a journalist and a blogger. She is interested in education technologies and is always ready to support informative speaking. Follow her on Twitter. Waiting for your answer.

E-commerce is a rising giant that completely disrupts traditional retail. The industry is already worth almost $3.5 trillion globally and is predicted to grow by more than 30% in the next couple of years. This means online retail has become a lucrative business, particularly if you are able to develop a good marketing strategy.

However, e-commerce professionals have to know that over 70% of consumers say they would rather connect with brands and businesses through multichannel. Shoppers quickly switch devices and communication channels, so you need to provide them with a unified experience across all platforms.

It’s a well-known fact in the digital universe because:

  • Companies with omnichannel customer engagement strategies retain on average 89% of their consumers, a staggering 56% more than organizations with weak omnichannel marketing.
  • Almost 90% of retailers agree that an omnichannel marketing strategy is critical or very important to their success.
  • More than half of marketers use three to four channels of brand promotion.

The real question is how to build this kind of strategy and keep it functional in the long run. We will answer this question in our post by showing you eight powerful multichannel marketing tips for e-commerce brands. Let’s take a look!
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