Bridgette Hernandez is a Master in Anthropology who is interested in writing and planning to publish her own book in the nearest future. She finished her study last year but is already a true expert when it comes to presenting text in a creative and understandable manner. She has been working as a contributor writer for many successful writing companies such as RewardedEssays, HotEssayService, and IsAccurate. The texts she writes are always informative, based on qualitative research but nevertheless pleasant to read.
Whether you are an online businessman or businesswoman, eCommerce marketer, or marketplace owner the fact that you are reading this post shows that you have the ambition to improve a certain eCommerce store.
Even though some find cold emailing outdated, we can’t discuss with the numbers which state that some people have reported a 29% response rate, and others have enjoyed up to 60% response rates and 80% engagement rates from cold emails.
Cold emailing can be a very successful sales tool if you use it in the right way. The following 3 strategies will lead you in the right direction and help you to establish long-lasting and fruitful relationships with potential clients.
1. Less is Always More
Considering that you are emailing someone you don’t know personally and this is your first point of contact, you need to be very careful how you form the email.
If you write a lengthy email with too much detail, the recipient will instantly ignore it. Let’s face it, who will spend their precious time reading an elaborate email from an unknown person.
The experts from SupremeDissertations claim that you should keep your emails short and to the point so that the person who is reading it knows exactly what is the purpose of your email.
It is easier to get people to act if you are being direct and clear about your intentions.
In addition, choose your words carefully if you don’t want your email to end up in the spam folder. Cold emails can easily be flagged as spam so you need to avoid spam trigger words.
2. Let Them Know Who You Are
Let the person on the other side of the email know with whom they will potentially do some business. An email signature is a great way to introduce your company and your service in a non-intrusive way.
Add important data in the email by using signature and adding all the relevant information about you and your company such as:
- Your full name
- Company’s name
- Company’s website
- Phone number
- Link to relevant product/service
- Link to company’s social media accounts such as LinkedIn (optional)
You can even add a link to an article about the product in question so that they can learn more about what you are offering. This will make them more confident in investing in that product.
By adding some relevant links they can get to know your company and maybe even get interested in some other products besides the one which was the purpose of your email.
3. Add a Personal Touch
Even if this is the first contact between you and the receiver of the email, you should still personalize it.
Personalization is very important because it shows your prospects that you have planned to write specifically to them and that you care about their response.
Marketers from CS-Cart have used cold emailing strategies to scale their online store and introduce their Multi-Vendor service and they highly recommend personalizing the email by adding some unique information about your prospects such as praising their article or congratulating them on something.
This will show that you respect them and their work which will automatically create a certain bond and possibly get them to buy your service or do business with you.
Over to You
By applying these 3 crucial strategies you will be able to increase the sales and establish your brand’s reputation.
Now, it is up to you to adapt these tips to your needs and get the most out of cold emailing.