Archive for March, 2019

7 Steps How to Perform an Analysis of Your Ecommerce Data

By Yan Kulakov, Tuesday, March 12th, 2019 in Guest posts

Becky

Becky Holton is a journalist and a blogger. She is interested in education technologies and is always ready to support informative speaking. Follow her on Twitter. Waiting for your answer.

People can’t try, feel, and smell things before buying from an online store. A lot of their online shopping activity is based on so-called “blind” buys. Sure, they will look at the product. They will read reviews. But there’s still a feeling of hesitation when buying online.
That’s the greatest disadvantage of online stores.

But people still keep buying. Do you know why? The advantages of online shopping outweigh the disadvantages. The greatest advantage of all is the personalized experience that the buyers get. They are being targeted with online marketing for products and services that they know they need.

Online stores achieve that through data analytics. They get data from their target audience so they can boost the store’s appeal in the customer’s eyes. How exactly can you reach such a goal for your e-commerce business?

We’ll suggest 7 steps for you to follow.
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5 Artificial Intelligence Trends to Watch Out for in 2019

By Yan Kulakov, Monday, March 11th, 2019 in Guest posts

Sonia

Sonia Bell is a marketing consultant and blogger. She is interested in researching in the field of marketing psychology and artificial intelligence. Sonia is an expert writer in such topics, as marketing, company development, and blogging.

The mere mention of AI (Artificial Intelligence) has conspiracy theorists screaming job-thieves and the end of the world, however, 2018 has seen exponential growth in the capabilities of AI and machine learning (ML), and it is predicted that this trend will continue into 2019.

Artificial Intelligence has become so entrenched in the way we live that most people do not even register anymore that it underscores the way we communicate, travel, shop and buy services, and assist our decision-making processes in all walks of life. Self-driving cars, trucks and tractors, apps such as Siri and Alexa ordering your take out or booking your movie tickets, Netflix and Amazon presenting personalized shopping choices, and who could live without Google? It has become a household word, like Hoover in the fifties, most questions today are answered with: Just google it. (more…)

Why Choose a Turnkey Solution for an Online Store over Creating a Custom Platform

By Yan Kulakov, Monday, March 11th, 2019 in Guest posts

Alexey

Hi, I’m Alex, the head of add-ons development department in Simtech Development which is is the only officially certified partner of CS-Cart. If you want to know more about me, you are always welcome to ask, please find and contact me on Facebook and LinkedIn

You have decided to sell online. You already have products or services to offer, you also have suppliers or even an established supply chain. But there is a shortage of the main ingredient—the online store, a platform, a storefront through which you will conduct your business and distribute your offers.

At this moment you face the first problem of choice. You can take an out-of-the-box solution, start a business and make improvements gradually, or you can start a large project with a development company to create something new, a custom platform, and postpone the start of sales. The success of the startup largely depends on this decision. And what’s the right choice in this situation?
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Celebrating Our Customers’ Success

By Yan Kulakov, Wednesday, March 6th, 2019 in News and announcements

Hello!

In 2018, we got a bit closer to our dear customers—had some cool interviews, discussed the future of online marketplaces, and shared insights.

There are hundreds of successful eCommerce marketplaces built with CS-Cart Multi-Vendor worldwide and we just couldn’t miss out on wishing them to prosper and soar to new heights!

Some of our customers, marketplace owners, achieved exceptional results with their marketplace projects in 2017-2018. To celebrate their success, we prepared handmade souvenirs for them, with a Russian touch :-) These are exclusive hand-painted Matryoshka dolls. Each Matryoshka represents the connection of the CS-Cart brand with a particular marketplace brand.

We sent the souvenirs to Morocco, Poland, Egypt, UAE, Germany, and Indonesia. Recently, Matryoshkas have reached their destinations:

Our customers’ success stories will soon appear on our website, so we recommend to check them out once they’re published.

12 Best Customer Feedback Tools: An Overview

By Yan Kulakov, Monday, March 4th, 2019 in Guest posts

Lilian Chifley

Lilian Chifley finished her master degree in Information technologies in 2014 and has been working as an IT teacher in Sydney, Australia for 4 years. She is an expert writer in such topics, as modern education, marketing, self-development, and blogging. Feel free to message her on Facebook.

Company executives have realized that nowadays it’s all about the customer. Research conducted by Deloitte and Touche found out that organizations that focus on the customer are sixty percent more profitable than those that do not focus on the customer at all. This shows us that the moment an organization focuses on the customer in its every operation, it is already successful.

This is the reason why most businesses today are looking for the best customer feedback tools. Customer feedback tools enable the customer to give his or her own opinion of the quality of products or services offered by a business.

The feedback will show if the business is on track or if it needs to improve. How does the manager or CEO choose the right customer feedback tool(s) for the business? Keep in mind that customer feedback tools are diverse because they use different techniques to collect feedback and report it to the user.

Due to this reason, we have compiled a list of three different categories of feedback tools which will help you make a wise decision in terms of which feedback tool to use. These three categories of feedback tools include voice of the customer, survey and online review tools. Other categories include user testing, visual feedback, and community feedback tools.
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