Archive for the ‘Guest posts’ Category

Infographic: The Future of E-Commerce

By Yan Kulakov, Tuesday, September 11th, 2018 in Guest posts

Ana

5’3 ray of sunshine and chocolate addict. As the Head of Marketing and Content at Subscriptionly Ana uses every opportunity she gets to learn from others and then share the knowledge and generate fun and informative content. She is a Toronto born world traveler, hungry for knowledge and ready to make a difference in the marketing world.

When English inventor Michael Aldrich created the notion of electronic shopping in 1979 we should have assumed it would be the market-changer and breakthrough discovery that would change shopping for decades to come.

Now, almost four decades later, e-commerce is a vital part of our everyday lives. Since it’s critical for business as well, our team gathered around an amicable project called Subscriptionly, where we went the extra mile and researched the web for future e-commerce trends. All researched data is summarized in the infographic below.
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Expert Tips: Factors to Consider While Integrating Payment Gateway into Your Mobile App

By Yan Kulakov, Friday, September 7th, 2018 in Guest posts, Tips and tricks

Josh

Holding a Bachelor’s degree in Technology and 2 years of work experience in a mobile app development company Appinventiv, Bhupinder is focused on making technology digestible to all. Being someone who stays updated with the latest tech trends, she’s always armed to write and spread the knowledge. When not found writing, you will find her answering on Quora while sipping coffee.

From paying for an Uber ride to ordering groceries from Instacart, buying products from Amazon and booking a movie ticket from BookMyShow, we all use mobile apps for doing payment one way or the other. But, have you ever wondered how do these apps provide this functionality? How these apps let e-commerce brands accept payment via debit/credit card or third-party sites?

The one-word answer is—Payment Gateway. A Payment gateway, in layman’s language, is a service provided by e-commerce app service providers that empowers processing of credit cards or payments via third-party portals for faster and seamless payment experience.

Sounds exciting? Eager to integrate a payment gateway into your mobile app? Before you look forward to fusing a payment gateway into your existing or new mobile app, it is necessary that you know the different factors that can influence your decision. Taking the same idea forward, here I’m sharing the factors you should consider before incorporating a payment gateway into your application:
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Infographic: Stories of Brick and Mortar Giants that Went Online

By Yan Kulakov, Tuesday, September 4th, 2018 in Guest posts, Infographic

Josh

Josh Wardini, Community Manager at Webmastersjury

Big brand stores all seem to be offering their clients an online option these days. And, if you consider that the value of the ecommerce market is trillions of dollars annually, this should come as no surprise. All of America’s top 11 retailers have an ecommerce site for their clients.

How successful are these sites? That is something that you can check out for yourself by reading through the infographic that redbrain.com provided. It gives an interesting insight into how well these companies are doing both offline and online.

It could challenge some long-held assumptions that you may have. We are bombarded with messages about how simple it is to run an ecommerce store. The statistics below show that you can make money, but it won’t be overnight.
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Simple & Efficient Ways to Make Your Opt-in Forms Irresistible

By Yan Kulakov, Wednesday, August 15th, 2018 in Guest posts, Tips and tricks

Ben Pines is Elementor’s CMO. He has been in the digital marketing industry for over a decade. WordPress has been his platform of choice since the days when it was only used for blogging.

A crucial element of your landing page is your opt-in form. If you can improve the conversion rate of your opt-in forms, you’ll have a bigger email list and the potential to make more sales.

As you know, however, customers can be stubborn. No matter how much you nudge them in the direction of your opt-in form, they just won’t enter their email address.

What gives?

They aren’t the problem—it’s what you’re offering. To make your opt-in form convert like crazy, you have to make it crazily irresistible.

Fortunately, it’s not rocket science. Let’s take a look at 5 simple and efficient ways to make your opt-in forms irresistible.

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Design Your Ecommerce Site For Success: 72 SEO Stats for 2018

By Yan Kulakov, Tuesday, July 31st, 2018 in Guest posts

Josh

Josh Wardini, Community Manager at Webmastersjury

Ecommerce is a competitive game. Everyone is trying to one-up the next person in an effort to grab the somewhat fickle attention of visitors. There is little to no room for error here—if your store doesn’t make the grade, visitors have tons of alternatives.

What do you as a business do to stand out? How do you maximise the amount of traffic to your site? You can start by having a look at the SEO tips and statistics in the infographic below, but do you know what the most important rule of SEO is?

Drumroll please, it is the design of your site. According to expert SEO agencies, design is one area where a lot of mistakes are made.

People are so busy trying to incorporate the right keywords or rattling off their blog posts that they forget about one simple element—the site itself. That is the biggest mistake you could make.
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