Archive for the ‘Guest posts’ Category

Is Shifting from a Single Vendor eCommerce Store to a Multi-Vendor Marketplace Beneficial?

By Yan Kulakov, Wednesday, March 20th, 2019 in Guest posts, Tips and tricks


Astha Sharma is a senior content writer at MAAN Softwares INC. She has been writing for various companies for over 4 years on a variety of topics. Astha specializes in technical writing with an emphasis in mobile development, web design, and technology trends. Astha finds covering the tech world to be an exciting and engaging experience as each day brings new and groundbreaking technologies to explore and write about. When she’s not writing about tech, she enjoys walking her two chihuahua-poodle mixes, Ginger and Pepper.

During the year, 1995 to 2008, we observed that a large global marketplace had come into existence that sold baby milk powder to second-hand cars. They grew fast because of their voluminous offerings. Further, in the year 2009, the landscape of the marketplace took a shift, as new market players breached in with industry-specific approach.

Shopping malls have declined in the last few years, in contrast, online retails, are still alive and well with generous return policies, ease of mobile payments, and many more. Since online marketplaces have disrupted the traditional businesses and the traditional middleman as online marketplace provides more transparency and direct access to different sectors.

Seeing online marketplace grow abundantly like Amazon quintuple, offline retails has been forced to move towards this integration to build their online presence. This combination of online and offline retail gives an extensive opportunity for the new marketplace, engaging more and more customers who would either see a desired product online or buy it.

Further, we hope to see potential growth in B2B eCommerce. In a survey, eMarketer believes that B2C will be worth $4 trillion by 2020, whereas, Forbes believes B2B eCommerce will be worth $6.7 trillion. These multi-vendor marketplaces like Alibaba, Amazon, AliExpress and many more has fundamentally changed the perception of people in global trade sourcing the best & cheapest products along with driving cost-efficiency.

So, to take your existing business to the next level, you must consider shifting your single-vendor store to a multi-vendor marketplace.

4 Tips to Make Your First Membership Website a Success

By Yan Kulakov, Tuesday, March 19th, 2019 in Guest posts


Dave Schneider is the founder of LessChurn, churn reduction app. In 2012 he quit his job to travel the world, and has visited over 65 countries. In his spare time, he writes about SaaS and business at

There is an infinite number of ways to build an online business and earn a great income on the internet. However, some ways are more lucrative than others.

Membership websites are still among the best opportunities to build a profitable business in the long run. Not only can you use such a website to make a stable income but a membership site can also be a great foundation for launching your products and services later on.

Still, building a membership website is not as easy as it may seem. Especially if you are building your first website, you want to be careful and apply only the best practices.

Below you will find some of the most effective tips for building a membership website for the first time.

7 Steps How to Perform an Analysis of Your Ecommerce Data

By Yan Kulakov, Tuesday, March 12th, 2019 in Guest posts


Becky Holton is a journalist and a blogger. She is interested in education technologies and is always ready to support informative speaking. Follow her on Twitter. Waiting for your answer.

People can’t try, feel, and smell things before buying from an online store. A lot of their online shopping activity is based on so-called “blind” buys. Sure, they will look at the product. They will read reviews. But there’s still a feeling of hesitation when buying online.
That’s the greatest disadvantage of online stores.

But people still keep buying. Do you know why? The advantages of online shopping outweigh the disadvantages. The greatest advantage of all is the personalized experience that the buyers get. They are being targeted with online marketing for products and services that they know they need.

Online stores achieve that through data analytics. They get data from their target audience so they can boost the store’s appeal in the customer’s eyes. How exactly can you reach such a goal for your e-commerce business?

We’ll suggest 7 steps for you to follow.

5 Artificial Intelligence Trends to Watch Out for in 2019

By Yan Kulakov, Monday, March 11th, 2019 in Guest posts


Sonia Bell is a marketing consultant and blogger. She is interested in researching in the field of marketing psychology and artificial intelligence. Sonia is an expert writer in such topics, as marketing, company development, and blogging.

The mere mention of AI (Artificial Intelligence) has conspiracy theorists screaming job-thieves and the end of the world, however, 2018 has seen exponential growth in the capabilities of AI and machine learning (ML), and it is predicted that this trend will continue into 2019.

Artificial Intelligence has become so entrenched in the way we live that most people do not even register anymore that it underscores the way we communicate, travel, shop and buy services, and assist our decision-making processes in all walks of life. Self-driving cars, trucks and tractors, apps such as Siri and Alexa ordering your take out or booking your movie tickets, Netflix and Amazon presenting personalized shopping choices, and who could live without Google? It has become a household word, like Hoover in the fifties, most questions today are answered with: Just google it. (more…)

Why Choose a Turnkey Solution for an Online Store over Creating a Custom Platform

By Yan Kulakov, Monday, March 11th, 2019 in Guest posts


Hi, I’m Alex, the head of add-ons development department in Simtech Development which is is the only officially certified partner of CS-Cart. If you want to know more about me, you are always welcome to ask, please find and contact me on Facebook and LinkedIn

You have decided to sell online. You already have products or services to offer, you also have suppliers or even an established supply chain. But there is a shortage of the main ingredient—the online store, a platform, a storefront through which you will conduct your business and distribute your offers.

At this moment you face the first problem of choice. You can take an out-of-the-box solution, start a business and make improvements gradually, or you can start a large project with a development company to create something new, a custom platform, and postpone the start of sales. The success of the startup largely depends on this decision. And what’s the right choice in this situation?

12 Best Customer Feedback Tools: An Overview

By Yan Kulakov, Monday, March 4th, 2019 in Guest posts

Lilian Chifley

Lilian Chifley finished her master degree in Information technologies in 2014 and has been working as an IT teacher in Sydney, Australia for 4 years. She is an expert writer in such topics, as modern education, marketing, self-development, and blogging. Feel free to message her on Facebook.

Company executives have realized that nowadays it’s all about the customer. Research conducted by Deloitte and Touche found out that organizations that focus on the customer are sixty percent more profitable than those that do not focus on the customer at all. This shows us that the moment an organization focuses on the customer in its every operation, it is already successful.

This is the reason why most businesses today are looking for the best customer feedback tools. Customer feedback tools enable the customer to give his or her own opinion of the quality of products or services offered by a business.

The feedback will show if the business is on track or if it needs to improve. How does the manager or CEO choose the right customer feedback tool(s) for the business? Keep in mind that customer feedback tools are diverse because they use different techniques to collect feedback and report it to the user.

Due to this reason, we have compiled a list of three different categories of feedback tools which will help you make a wise decision in terms of which feedback tool to use. These three categories of feedback tools include voice of the customer, survey and online review tools. Other categories include user testing, visual feedback, and community feedback tools.

Optimize Your Sales Funnel with Ecommerce Data Analysis

By Yan Kulakov, Thursday, February 28th, 2019 in Guest posts

John Anderson

John Anderson is a Web Developer, Creative Content Director, Social Media Specialist, and Commissioned Artist. He is particular in watching web and social media changes and uses. He is also a commissioned artist and cartoonist. He is interested with various internet trends.

Last year marked the highest U.S. ecommerce sales, with a whopping $7.9 billion in revenue; and that was only during Cyber Monday.

Because of this trend, more and more people are eventually getting in the ecommerce bandwagon—while consumers are presented with more shopping choices, ecommerce businesses will feel the tension as they have more competitors in tow.

Ecommerce business owners usually rely on dashboards to make business decisions. The problem is, that’s only the tip of the iceberg. We may be reluctant to dig deep in these numbers, but the “popular items bought” shouldn’t be the only metric you need to look at. There’s no problem in collecting the data—we have a ton of analytics tools we can use but getting insights or translating the data is the major struggle we all face.

What makes an ecommerce store different from a physical store is the personalized experience that it can cater. Physical stores cannot accurately target their chosen demographic, but with ecommerce, you gain insights on your customer’s buying behavior, their preferences, and more.

A few months ago, Propelrr discussed the potential of ecommerce business data and how to use it to leverage online sales at Seamless Philippines 2018. Here’s their six-step approach on e-commerce data analysis.

10 Gamification Implementations to Enhance Your Marketing Strategy Dramatically

By Yan Kulakov, Tuesday, February 26th, 2019 in Guest posts


Joel Syder is marketing specialist and writer on gamification at PhDKingdom. He enjoys helping people to enhance their online marketing strategies that win, as well as creating articles about things that excite him.

Marketing has come a long way over the last few decades, and there are plenty of techniques, methods, and advice out there that’s designed to help you take your business’s marketing strategy to the next level. However, it’s important to note that the marketing industry is ever-evolving and progressing.

Nevertheless, only of the continuously praised and most effective marketing techniques is gamification or boosting engagement in a fun way that makes more people want to get involved. What increased engagement and higher returns in your business?

Here are ten ways to use gamification to do just that!

Preparing Your Ecommerce to Go: From Local to Global Scale

By Yan Kulakov, Monday, February 25th, 2019 in Guest posts


Erica Sunarjo graduated from South Texas College majoring in Marketing and Creative Writing. She used her knowledge to make a difference in the realm of business copywriting and invested heavily in traveling and language learning. Find her on LinkedIn and Facebook.

SMB’s have long thought that moving into global markets was just beyond their capabilities—that it would be too expensive, too complicated, and would involve a lot of red tapes, loads of research, and tough marketing.

Nothing could be further from the truth. In fact, today, it is easier than ever, given the tools that are now available to smaller businesses to establish a foothold in foreign markets. And why is this? Because countries all over the globe have come to accept this new global economy, and the taxation, legal issues, and even shipping, have become far laxer.

If you have reached a plateau in your business, in terms of a customer base, and need additional markets to grow your company, then going global is probably your single option.

So how do you go about doing this?

Well, there are several strategies and tools that can make your global e-commerce goals totally reachable. Those strategies and tools revolve around three major activities—assessing market viability, developing strategies for moving into those markets, and then developing solid marketing plans to attract your target audiences in those markets.

Yes, there’s a lot of detail involved in other areas of expansion. But, for the most part, these can be handled by third parties, often at very low cost.

Let’s take a look at these three major activities.

Online Merchandising: How to Increase Sales in an Online Store

By Yan Kulakov, Thursday, February 21st, 2019 in Guest posts


Maksim Komonov is an e-commerce geek who loves experimenting with different platforms, technologies, services, and solutions. At the moment he is heads up digital marketing for Simtech Development, an e-commerce development firm. He has also been a contributor for Practical Ecommerce.

Offline sales can be increased by placing the goods properly. For the Internet, this is also true. Let’s sort out what techniques of merchandising work for e-commerce.

Why Online Stores and Marketplaces Resort to Merchandising

Classic merchandising can be successfully used to solve the following problems of the online stores and marketplaces:

  • Stimulate sales of certain categories and products.
  • Promote more expensive products.
  • Sell out stale goods.
  • Attract attention to new products.
  • Stimulate the purchase of more goods.
  • Increase the average order value.
  • Create a community of loyal buyers.
  • Maintain the competitiveness of the store.
  • Manage customer behavior.

Now let’s see what and how can be placed on the shelves of an online store to solve these problems through merchandising.