Archive for the ‘Guest posts’ Category

How To Reduce Abandoned Shopping Carts?

By Yan Kulakov, Wednesday, July 11th, 2018 in Guest posts

Alex Slichnyi, community manager at marketinggeeks.org, is an avid learner of all things IT. He is a savvy SEO specialist who loves traveling because it allows him to experience hands-on the many facets of life. This hands-on approach can be seen in his work, which is meticulously crafted with daring vision by an open, yet methodical mind that likes to probe, test and improve. Communicating and learning are Alex’s core values that drive him forward.

Globally, as of the end of 2017, an average of 69.23% of shopping carts were abandoned. Essentially, that means that only three out of ten customers will typically go on ton actually pay for their products.

How can you get fewer abandoned carts?

That’s what this post will deal with.
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How Cloud Computing Can Impact eCommerce

By Yan Kulakov, Monday, July 2nd, 2018 in Guest posts

Maddie

Maddie Davis is a co-founder of Enlightened-Digital and tech-obsessed female from the Big Apple. She lives by building and redesigning websites, running marathons, and reading anything and everything on the NYT Best Sellers list.

The age of eCommerce is here, and it shows no signs of slowing down. As the internet becomes more accessible on a multitude of devices, consumers are choosing convenience over experience. ECommerce now accounts for almost 10% of all retail sales in the U.S., and it’s expected to grow nearly 15% annually. This includes traditional online shopping as well as new trends like social shopping and mobile commerce. Cloud computing promises three key benefits, as explained by Oracle CEO Mark Hurd in his interview with Forbes: lower cost, more innovation, and greater security. Let’s take a critical look at how eCommerce companies can stand to benefit from this technology.
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How to Boost Conversions in a Few Simple Steps

By Yan Kulakov, Monday, June 18th, 2018 in Guest posts

Josh

Josh Wardini, Community Manager at Webmastersjury

The online retail market is a crowded place, and it is getting harder and harder for businesses to stand out and get people to come to their website, let alone turn those visitors into conversions. Conversions are essentially the ultimate goal of online businesses, therefore brands need to seriously consider the best practices when it comes to conversion rate optimisation.
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The Shopping Psychology Of Offline and Online Customers

By Yan Kulakov, Friday, June 15th, 2018 in Guest posts

Josh

Josh Wardini, Community Manager at Webmastersjury

When you are out and about looking for that perfect jacket or a pair of shoes, you probably won’t even notice the effort retailers go into to try and convince you to buy a product. Every window display and every music choice in a physical store has been carefully considered. Even signs and colors used on online stores are likely to have been discussed in depth. Whether it’s red and yellow to entice hunger at McDonald’s, or the green used on discount websites like Groupon to make shoppers feel relaxed and at ease, these tactics are used more and more often to affect shoppers’ decisions.
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Opportunities from Customer Data

By Yan Kulakov, Thursday, June 14th, 2018 in Guest posts

Anna Kayfitz

Anna Kayfitz, CEO at the StrategicDB Corp, an analytics and data cleansing company. Anna has over 10 years of marketing and analytics experience with companies such as Oracle Marketing Cloud (Previously known as Eloqua), Harlequin Enterprises, Sunwing Travel Group and a few start-ups. She also holds an MBA from a top business school in Canada.

StrategicDB Corp helps businesses get more from their data. By analyzing sales and marketing data, you can derive tremendous value for your business. StrategicDB offers data cleansing services because no analysis is possible if you cannot trust your data. Some of their services include: segmentation modelling, dashboard building, market basket analysis, lifetime value analysis and much more.

In your eCommerce you collect data but do you actually analyze the data? There are three types of customer data that can be very meaningful to your business.
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