Archive for the ‘Tips and tricks’ Category

Reducing E-Commerce Returns: 4 Ways to Keep Shipped Merchandise From Coming Back

By Yan Kulakov, Wednesday, October 31st, 2018 in Guest posts, Tips and tricks


Laura Gayle is a full-time blogger who has ghostwritten more than 350 articles for major software companies, tech startups, and online retailers. Founder of, she created her site to be a trusted resource for women trying to start or grow businesses on their own terms. She has written about everything from crowdfunding and inventory management to product launches, cybersecurity trends, web analytics, and innovations in digital marketing.

E-commerce opens up exciting profit opportunities for most retail businesses. Your customer base can multiply exponentially, there is unlimited space on your virtual shelves to display merchandise, and you can have 24/7 store hours. But as with most things, there are some drawbacks to tackle as well.

One of the biggest headaches for e-commerce businesses is product returns. The wrong size, color, model, damage in transit, or any combination of the above could be potential culprits. The return rate for online purchases is more than double that of brick-and-mortar stores with upwards of 30 percent of items being sent back. Returns can cut into retailers’ profits substantially, with added shipping costs, labor, and lost sales. Fortunately, there are some effective ways to limit the boomerang effect and decrease the amount of shipped merchandise that comes back.

7 Ways Facebook Live Can Help Businesses Increase Engagement and Brand Awareness

By Yan Kulakov, Tuesday, October 30th, 2018 in Guest posts, Tips and tricks


Kevin Urrutia is the founder of Voy Media, a Facebook Advertising Agency based in New York. He aids businesses in effectively improving sales and conversion through the effective utilization of Facebook advertising. Voy Media is an expert in determining the best approach, coming up with a unique solution for each client.

There are numerous ways on how you can use Facebook for marketing purposes. One of the newer ways to do so is through Facebook Live, a feature of the social media network where a user can share videos in real time.

Facebook Live has the potential to be an effective way to do advertising on Facebook, especially in increasing engagement and brand awareness. Here are seven ways on how to achieve just that.

Expert Tips: Factors to Consider While Integrating Payment Gateway into Your Mobile App

By Yan Kulakov, Friday, September 7th, 2018 in Guest posts, Tips and tricks


Holding a Bachelor’s degree in Technology and 2 years of work experience in a mobile app development company Appinventiv, Bhupinder is focused on making technology digestible to all. Being someone who stays updated with the latest tech trends, she’s always armed to write and spread the knowledge. When not found writing, you will find her answering on Quora while sipping coffee.

From paying for an Uber ride to ordering groceries from Instacart, buying products from Amazon and booking a movie ticket from BookMyShow, we all use mobile apps for doing payment one way or the other. But, have you ever wondered how do these apps provide this functionality? How these apps let e-commerce brands accept payment via debit/credit card or third-party sites?

The one-word answer is—Payment Gateway. A Payment gateway, in layman’s language, is a service provided by e-commerce app service providers that empowers processing of credit cards or payments via third-party portals for faster and seamless payment experience.

Sounds exciting? Eager to integrate a payment gateway into your mobile app? Before you look forward to fusing a payment gateway into your existing or new mobile app, it is necessary that you know the different factors that can influence your decision. Taking the same idea forward, here I’m sharing the factors you should consider before incorporating a payment gateway into your application:

Simple & Efficient Ways to Make Your Opt-in Forms Irresistible

By Yan Kulakov, Wednesday, August 15th, 2018 in Guest posts, Tips and tricks

Ben Pines is Elementor’s CMO. He has been in the digital marketing industry for over a decade. WordPress has been his platform of choice since the days when it was only used for blogging.

A crucial element of your landing page is your opt-in form. If you can improve the conversion rate of your opt-in forms, you’ll have a bigger email list and the potential to make more sales.

As you know, however, customers can be stubborn. No matter how much you nudge them in the direction of your opt-in form, they just won’t enter their email address.

What gives?

They aren’t the problem—it’s what you’re offering. To make your opt-in form convert like crazy, you have to make it crazily irresistible.

Fortunately, it’s not rocket science. Let’s take a look at 5 simple and efficient ways to make your opt-in forms irresistible.


How Can AI Facilitate in Sales Ecommerce Industry

By Yan Kulakov, Monday, July 30th, 2018 in Guest posts, Tips and tricks

Robin is a Technical Support Executive. He is an expert in knowledge management and various Knowledge base tools. Currently, he is a resident knowledge management expert at ProProfs. In his free time, Robin enjoys reading and traveling.

Thanks to the tornado of technological advances taking place across the world, there is hardly any individual or organization that is not acquainted with the term AI and this is only if you haven’t been under the ground from past few years. Pun intended!

AI has made inroads in every nook and corner of global trades. Security systems at airports, cash payment system in mobile phones, Google’s predictions related to weather and visual searches in online shopping are just some of the examples of how AI is LITERALLY driving our lives.

Talking about online shopping, it has been with us for more than two decades now and is ever-flourishing, reason enough for the increasing heat of competition among online firms.

With a focus towards retaining clients, online shopping portals are embracing AI to provide seamless shopping experience to their customers. And how can they leverage AI to satisfy their obsession with customer satisfaction? Let’s take a look.