How to Boost Conversions in a Few Simple Steps

By Yan Kulakov, June 18th, 2018 in Guest posts

Josh

Josh Wardini, Community Manager at Webmastersjury

The online retail market is a crowded place, and it is getting harder and harder for businesses to stand out and get people to come to their website, let alone turn those visitors into conversions. Conversions are essentially the ultimate goal of online businesses, therefore brands need to seriously consider the best practices when it comes to conversion rate optimisation.
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The Shopping Psychology Of Offline and Online Customers

By Yan Kulakov, June 15th, 2018 in Guest posts

Josh

Josh Wardini, Community Manager at Webmastersjury

When you are out and about looking for that perfect jacket or a pair of shoes, you probably won’t even notice the effort retailers go into to try and convince you to buy a product. Every window display and every music choice in a physical store has been carefully considered. Even signs and colors used on online stores are likely to have been discussed in depth. Whether it’s red and yellow to entice hunger at McDonald’s, or the green used on discount websites like Groupon to make shoppers feel relaxed and at ease, these tactics are used more and more often to affect shoppers’ decisions.
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Opportunities from Customer Data

By Yan Kulakov, June 14th, 2018 in Guest posts

Anna Kayfitz

Anna Kayfitz, CEO at the StrategicDB Corp, an analytics and data cleansing company. Anna has over 10 years of marketing and analytics experience with companies such as Oracle Marketing Cloud (Previously known as Eloqua), Harlequin Enterprises, Sunwing Travel Group and a few start-ups. She also holds an MBA from a top business school in Canada.

StrategicDB Corp helps businesses get more from their data. By analyzing sales and marketing data, you can derive tremendous value for your business. StrategicDB offers data cleansing services because no analysis is possible if you cannot trust your data. Some of their services include: segmentation modelling, dashboard building, market basket analysis, lifetime value analysis and much more.

In your eCommerce you collect data but do you actually analyze the data? There are three types of customer data that can be very meaningful to your business.
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An Introduction to Shopping Addiction in the USA

By Yan Kulakov, June 4th, 2018 in Guest posts

Josh

Josh Wardini, Community Manager at Webmastersjury

People love shopping. People do it not only for necessities, but often because of a thrill from getting a brand new product. With the rise of online shopping and the ability to make purchases through mobile devices, it is now easier than ever to make a purchase, big or small.

Even previously brick and mortar stores are keeping up with the competition by making ecommerce stores, which again has been made even easier over recent years with the emergence of ecommerce platforms such as CS-Cart or marketplace builders like Multi-Vendor, that make it easy and hassle free for retailers to create their very own stores.

With such an abundance of shopping opportunities around, it is no wonder that so many people get addicted to making purchases, especially if they can get what they bought delivered straight to their front door. Impulse purchasing is one of the biggest problems, with 84% of shoppers admitting to making impulse purchases.
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Infographic: Online Shopping VS Offline Shopping

By Yan Kulakov, May 28th, 2018 in Guest posts

Josh

Josh Wardini, Community Manager at Webmastersjury

There is a reason that online shopping is starting to take over the world. It offers so many benefits that physical stores are just unable to compete with. Despite the fact that in the USA offline sales are still much higher than online sales, the fact is, online sales are growing at a much higher rate, so it seems likely that it is only a matter of time before people will be shopping online much more than in brick and mortar stores.
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