7 Ways Facebook Live Can Help Businesses Increase Engagement and Brand Awareness
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Kevin Urrutia is the founder of Voy Media, a Facebook Advertising Agency based in New York. He aids businesses in effectively improving sales and conversion through the effective utilization of Facebook advertising. Voy Media is an expert in determining the best approach, coming up with a unique solution for each client. |
There are numerous ways on how you can use Facebook for marketing purposes. One of the newer ways to do so is through Facebook Live, a feature of the social media network where a user can share videos in real time. Facebook Live has many benefits for business.
Using Facebook Live for business provides effective ways to do advertising on Facebook, especially in increasing engagement and brand awareness. Here are seven tips on Facebook Live how to achieve just that.
1. Go Behind the Scenes
One of the effective ways to make use of Facebook Live is taking your audience backstage, where the action happens. Use video campaigns where you can showcase how your video came to be. Your behind-the-scenes can help highlight how fun the brand is, especially when you feature the bloopers.
The goal of doing so is to help humanize your brand, helping your customers connect.
2. Broadcast a Live Event
You may also present special events on your Facebook Live streams such as your corporate holiday celebrations, a fun vacation, or any activity that your audience may find interesting. Facebook Live helps associate your brand to being fun and exciting, characteristics that can help give a positive attitude towards your business. And when this happens, customers are more likely to do business with you than on others that fail to connect with their customers on a personal level. You can look for 3rd party integrations for CS-Cart: a couple of plugins show your Facebook Wall, or even add a Live Chatbot that can help you with the inquiries once your buyers come in.
3. Host a Special Guest
Another great way to make use of Facebook Live is having a live conversation with a special guest. Working with known personalities has been practiced across different forms of promotional strategies, and these have proven to be effective. For the same reason, your Facebook Live marketing campaign can also find that inviting a known personality to appear on your live stream is an effective strategy.
Not only will this help drive views to your page, but would also bridge your brand to this guests’ network. It is a great way to tap more audience into your brand.
There are also many ways on how you can pull off a live stream with a guest, but one of the most common is hosting an interview about related topics. Just make sure that the personality that you would reach out to has a positive image. It’s best that you deal with personalities whose values reflect your own.
4. Showcase Live Product Demo
Another way to make use of Facebook Live is to do real-time product demonstrations. Not only is a live product demo a great way to tell a product’s function, but it also helps your users have a closer look at your products.
Setting up a live video of your product addresses the challenge of not seeing your products first hand in an e-commerce setup. Facebook Live can help businesses provide a better view of products for sale and help make tangible an otherwise intangible product offering. Since the audience will see how the product scales with another person, they will be able to confirm the actual characteristics of a product.
5. Unveil New Products
Another great way to make use of Facebook Live is by using it as the setting for unveiling new products. Of course, there are many channels that you can tap when you do a product launch, but Facebook Live is one that you should not take for granted.
You should also consider offering promotions related to your product launch exclusively for those who did watch the live feed as this helps incentivize those who do watch your Facebook Live videos.
6. Address Customer Questions
You can also hold a Q&A session with your audience. A live video directly engages your customers, and at the same time, helps solve their concerns, and strongly improves your engagement with your customers, because not only are you reaching out directly, but you are also actually solving their woes.
7. Run a Contest or Giveaways
Finally, you should consider hosting a contest or a giveaway activity exclusively to viewers of your live feed. Users appreciate freebies, and would very much welcome activities that would help them win just that. Just make sure that your contests are interesting enough, and that your giveaways are worthwhile.
Tap Facebook Live Now
Without a doubt, Facebook Live has unique potentials that businesses such as yours can take advantage. The above strategies are some of the effective ways that you can maximize Facebook Live for your business, and you should try them out now to have a first-hand experience on how doing this will help you achieve great results.
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Yan Anderson is the Head of Content Marketing at CS-Cart with over 10 years of experience in the eCommerce industry. He's passionate about explaining complicated things in simple terms. Yan has expertise in building, running and growing eCommerce marketplaces. He loves to educate people about best practices, new technologies, and trends in the global eCommerce industry.