Josh Wardini, Community Manager at Webmastersjury
Creating an e-commerce website has become increasingly easy over the last few decades. Nowadays, all you need is a good platform, and you can create a first-rate store in a matter of hours. You don’t even need to be a web developer—everything happens at a click of a button.
Still, you can’t go into it without knowing what makes a good store. There are a lot of factors that determine a store’s success. A lot of shopping platforms focus on these. A good shopping platform should create stores that are SEO-friendly, user-friendly, and visually appealing.
However, even with all of that, your e-store will probably need some extra optimization. It’s easy for owners of online stores to overlook an important thing or two simply because there are so many things to take care of.
Speed is one important factor that few people address. Even if everything looks fine with your store, things like unoptimized images or too many page elements can hurt page load times.
If you’re wondering why speed matters, the infographic below provides a thorough explanation. Here are the most important highlights:
- 3 seconds of load time means 40% of customers leave your website
- 18% of customers give up on a transaction if a website is slow
- Each second of delay reduces customer satisfaction by 16% and conversions by 7%
It’s obvious that having a fast store is the best policy. If you want a lot of customers, you need a fast site.
If you’re looking for a shopping platform, CS-Cart is one of the few platforms that take speed into account. If you tweak your server properly, you can get 95 Google PageSpeed points—putting your website far above the average.
Of course, no platform can account for everything. You still need a fast hosting provider. If your hosting is slow, no kind of speed optimization helps.