Both in the online and offline market, a company that shares information about its background and personal story is bound to establish a more personal connection with the people it is trying to attract. Consumers from all over the world would tend to buy more products from companies they can feel a bond with.
Investing time in creating a story that will appeal to the target audience will help not only increase the engagement of your customers but also increase sales. Here are some tips to help you achieve that.
1. Stay relevant to your niche
One of the biggest mistakes a company can make is choosing a topic for a story that will be completely irrelevant to what they’re selling. In order to make sure that a story will appeal to a certain target audience and become a success you will have to make sure that this story will serve a purpose.
For example, if you’re running a clothing store an online marketplace through the help of eCommerce software such as CS-Cart Multi-Vendor and have to compete with other people in your field, it probably wouldn’t be the best idea to share a story about your life-changing weekend climbing, unless it helps you promote your products.
In other words, this means that every story you share will have to be related to your company’s activities. When there’s competition from other brands in your niche, you will have to work with stories that will help you stand out from the crowd and make your own place in this community.
2. Keep it authentic and memorable
Choosing between writing about a real or a fictional story doesn’t have to affect its authenticity. The only problem you will have to avoid making in this situation is copying someone else’s story and not creating something original and tailored to your marketing campaign’s needs.
“The best way to make a story memorable by your audience is to make sure it is unique. If the story you share has a genuine substance and it hasn’t been copied off of someone else’s ideas, you will be able to share a story which will interest your audience and stay on their minds a little longer”, advises Larry Forman, Social Media Manager for Studicus writing service.
3. Involve the audience
A good idea for any story to turn into a good marketing strategy is to make sure the audience is involved along every part of the way. If you have the time and resources, you can turn a simple story into one with a few parts which will be posted every few days.
By giving the audience enough time to get involved with your story and to play a part in shaping it, you will be able to increase the engagement on your posts and get more people to notice your brand. This will help your goal of making your marketing strategy a success and you will be able to easily attract more potential customers without having to spend a lot of funds on advertising.
In order to make sure the audience will be satisfied with the quality of the content you present them with, you might have to put some extra effort into making sure that your stories are free of grammar and spelling mistakes. Tools such as Grammarly, GrabMyEssay and Hemmingway Editor will allow your stories to look polished and easily readable by your audience.
4. Appeal to their emotions
Making someone feel emotionally invested in a story you share with them can be achieved in a variety of different ways. The most important thing you need to do in order to achieve this is to share something personal.
Something that always makes the audience feel connected emotionally with a brand is a personal story about its background and beginning steps. By talking about the hardships the company endured, you are essentially showing your commitment to your audience as well as your transparency about your actions.
In this instance, it could even be a good idea to share pictures of your staff, your office or facilities and help your story gain a visual aspect. Adding such content to a story will help your audience feel like they know your brand better and therefore feel a much stronger connection to it.
5. Make it inspirational
Last but not least, another aspect of creating an interesting story is letting the reader take something away from what they just read or listened to. Making a story inspirational has to do with the story itself and the takeaway that can be received by the reader.
One thing you can do in order to achieve that is to talk about a time where your company nearly failed to continue working. This might be recent or something that happened in the beginning steps of your company, but it has to be presented in a way that will show your audience that no matter the hardships, the company managed to pull through and turn them into a success.
Telling a good story the right way
Sharing stories with your audience can be a difficult thing to do, whether those are personal or fictional. In order to make sure that the audience is able to connect with what you share, you will have to make sure your stories are original and make them feel like they can relate to whatever you share.
Ideas for good stories can come through either events you have experienced in the company’s working environment but they always have to be appealing to the target audience you wish to attract. By preparing a story correctly, you will be able to increase the engagement and the sales of the company in the long run.
About the author:
Angela Baker is a self-driven specialist who is currently working as a freelance writer at BestEssayEducation and is trying to improve herself and her blogging career. She is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons. That’s why Angela develops and improves her skills throughout the writing process to help to inspire people. Also, she writes for LiveInspiredMagazine, rounding out her professional writing career.